App Store Optimization
App Store Optimization Services
You are facing challenges with your mobile app marketing strategies to encourage users to download your app and retain them? Your target audience is not even finding your mobile app on app store search pages? Then, you need to think about App Store Optimization Services to increase the popularity of your app and drive traffic to target pages.
Here at Skyliteweb , our experienced team will help you take your app growth to the next level with personalized ASO services that are aligned to your needs.
What is App Store Optimization?
ASO is also termed as app store SEO, app store marketing, and app search optimizations for mobile devices. In simple words, just like SEO (search engine optimization) is for websites to rank web pages higher in SERP, ASO (app store optimization) is for mobile apps ranking directly within app stores.
Why is ASO important?
With growing uses of mobile devices and over millions of apps in the app stores, the biggest issue of any mobile app publisher is to get their apps discovered within app stores. There are more than over 5 million apps on the App Store and Google Play combined for the users to choose from. And, more than 60% of mobile apps are directly discovered through search results in the major app stores.
This makes search within an app store the most used method for finding & downloading apps and ASO as an important factor in your mobile app marketing strategies. As mobile users are more intended to install an app through search results within the app store, you need to make sure they find yours.
Some key benefits of ASO services are:
- Improve your app’s visibility in search results
- Improve your app’s ratings and reviews
- Get listed in top chart rankings
- Increase your revenue and conversion rate
- Increase your organic traffic and downloads for a continuous flow of new users
ASO Strategies
Explore these powerful ASO strategies to elevate your app store game and attract a wider audience:
Leverage App Store Analytics
Delve into user acquisition data and conversion metrics to understand where your app is performing well and identify areas for improvement. This data-driven approach helps you refine your ASO strategy for maximum impact.
Run A/B Tests for Optimisation
Experiment with different app store listing elements like titles, descriptions, screenshots, and even icons to see what resonates best with your target audience. A/B testing allows you to optimise your listing for increased conversion rates and downloads.
Engage with Influencers and Review Sites
Partner with relevant influencers and app review sites to generate positive buzz and user reviews. Positive reviews not only build trust but also boost your app's ranking in the App Store.
What do we offer?
- Visual optimization (optimization of icons, logo, and screenshots) to maximize your click and conversion rates;
- Keyword research for your app to rank higher for popular keywords and target the right audience through app store search pages;
- Optimize your app’s description with good texts and relevant keywords for your app title, features, and compelling reasons to download it;
- Help you in getting positive reviews and ratings to improve your visibility on tops charts rankings such as most popular apps in the category, top-rated apps, most downloaded apps, and editor’s choice.
- Help you run paid app install campaigns to stay ahead of your competitors.
If you need any ASO services and considering hiring an ASO company, here at Media Search Group, our app store SEO consultants will help you find the right ASO strategies that are aligned to your needs. We are a reliable and top app store optimization company. We believe in strong client relationships by providing them the best growth results. Contact us for more details.
Frequently Asked Questions
ASO stands for App Store Optimisation. It's the process of optimising your app listing on app stores like the App Store and Google Play to improve its visibility, attract organic traffic, and ultimately drive downloads and user engagement.
App Store Optimisation (ASO) services encompass various strategies and tactics to enhance your app's discoverability and ranking within app stores. This includes optimising your app title, description, keywords, screenshots, and other app store listing elements, along with strategies like A/B testing and app store analytics to refine your approach for sustainable app store success.
Skylite goes beyond basic ASO. We offer a data-driven and comprehensive approach, tailoring strategies to your specific app and target audience to:
- Identify high-value keywords relevant to your niche and attract qualified users.
- Optimise your entire app listing for maximum impact and user conversion.
- Implement data-driven strategies to climb the app store charts and gain organic visibility.
- Provide transparent communication and regular performance reports to keep you informed and involved throughout the process.
- Offer a team of seasoned ASO specialists with a proven track record of success in boosting app visibility and downloads.
We empower you to achieve long-term app store growth and reach your mobile app goals.
Our App Store Optimisation services are tailored to your specific needs and budget. We offer various packages and pricing options to suit different app sizes and goals. Contact us today for a free consultation to discuss your unique needs and receive a customised quote.
We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers.
We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers.
