According to estimate reports, there will be around 2.7 billion social media users in the world by the end of 2017 – a figure that is anticipated to rise by 7% each year. This fact alone should cause all social media marketers to sit up and consider the opportunities for their own effective marketing campaigns. While opportunities abound, social media marketing is really complicated. Targeting the huge social media crowd is like targeting a moveable feast. It’s never static. People come and go quickly in social media and their interests change from one day to the next.
So, before you start to invest heavily in any social media marketing campaign, you truly need to understand the landscape. The rewards can be high and also immediate if you strike the right note with your target audience. Missing the target could exhaust your entire social media budget very quickly. And, while it’s imperative to build relationships using social media platforms, you must remember that relationship building is simply a strategy and is not the end goal. Foremost business the end goal of any social media marketing strategy is to boost engagement and increase conversions. You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you can’t really justify the investment.
Keeping that in mind, here are 6 significant strategies from the best digital marketing agency in California using which you can develop your own industry’s campaign in order to boost conversion through social media marketing.
Schedule Time for Social Media Interactions
One of the great things about social media platforms is that you could have followers from all over the world. However, on the face of it that makes interaction a new kind of challenge.
As anyone who has ever tried to organize a webinar or social media hangout knows, trying to interact with people within different time zones is not always easy. Thankfully, we have some great social media experts to overcome the tyranny of distance. More and more interaction with your social media fan followers can and should be scheduled according to peak use times and according to individual time zones. People trust consistency, and interaction with your large audience base at regular intervals during the week; you’re going to develop the kind of trust which will lead you to long-term brand loyalty and higher conversions.
Re-share Your Contents
If you have suitable content that’s worth sharing, you should re-share it or consider scheduling it for future re-posts. Your content should be unique for this to be effective. For example, if an article has value and is worth sharing, then consider taking a different snippet, question or quote from the same content. The content may include the same source, but by re-sharing it for social media, you will turn the content into something unique. This is an important step that will support the preceding strategy of scheduling and at the same time separate you from spamming. Tweak your message whenever sharing your content for the second or third time by asking a question, creating a new piece of rich media, or pulling a quote from the post.
Optimize the Message for Each Social Media Network
All of us are aware that each social media network handles images and text differently. Therefore, you have to be knowledgeable on the strengths of each social media network that you could take advantage of by adding variety to your posts. For example, Twitter has a limiting 140 characters. However, what Twitter lacks in the word count it makes up for in images. Remember, visual media can have a significant impact on social media marketing. Likewise, Facebook posts with pictures get 53% more likes than the average post, and LinkedIn posts with images acquire 98% more comments. This confirms that people respond well to visual stimulation, and as a general rule, you should produce almost every piece of shareable content alongside a suitable image.
Make Sure Links Point to Relevant Landing Pages
A landing page is a page you want the site visitor to land on and should be relevant to the link on social media. In other words, it should deliver what the link promises.
And since no one link can promise everything, you should ensure that your links and the content surrounding your social media links lead to where the user expects. Remember to put your social media channels on your website as well as directory listings, forum and wherever else you can put them. This helps with visibility. Your social media channels and your business website should have a good relationship with each other. Take the time to make sure that all of the links shared on your social media posts work and point back to the page you want users to engage in.
Pay Close Attention to What’s Working
To know what’s working you need to track your shares and social media content and understand how to utilize your analytics data. There are significant tools such as Google Analytics that can help you monitoring the results of your strategy. It can help you save a lot of time in the long run by avoiding the guesswork.
Analyze your data to find out what posts are working and how you can duplicate their success. Intuition isn’t enough. You need objective data, and you need to run with what the data tells you. Most businesses are content with simply having a scheduled social media presence. However, this won’t deliver a return on investment (ROI). Don’t be afraid of data and analytics. Data is your friend and there are analytical strategies that can get you some quick wins without having a lot of knowledge.
Make Your Social Media Contents Informative
Your social media contents need to provide a solution or at least some usefulness in order to be considered valuable. While emotive and affectations gimmicks may generate buzz and curiosity, they don’t usually lead to long-term sustainability. People want solutions and relief from pain. They also want answers to complex questions and information that helps them overcome an obstacle or achieve a goal. Your social media post doesn’t need to be long to be informative. In fact, the more succinct they are the better. People have little to no time for your preamble. The reason why many people struggle with this concept is that they’re not really expertise in the field they are trying to operate in. But if you are an expert, and if you know what you are talking about, you will be able to provide legitimate solutions to your huge audience base for which you are operating in.
Maintaining an effective presence on social media in a way that increases customer allegiance and conversion takes time. You need to be systematic and patient in your approach to social media marketing, and you need to constantly way up and analyze the data and the results of your investment.
Thus, hiring a social media marketing team/expert can help you in a better way to promote your business among huge audience bases. Skylite Web is the best digital marketing agency in California that has ability to drive real-time results. The qualified teams and experts working on your social media marketing campaign can generate unbeatable results for your business. Let the well-trained and skilled professionals of Skylite Web help your business grow eventually and convert social media users into potential customers. Being the best digital marketing agency in California, we look forward to help every business in leveraging the many benefits of social media marketing.