Link Building Strategies 2020!
This is a comprehensive guide to link building and its allied strategies in 2020.
Want to build authority backlinks to your website? Learn some actionable tips to enjoy immense benefits to your brand!
Let’s delve below to know more…
Chapter 1
Link Building Basics
What is Link Building?
Fundamentally link building is the practice of building one-way hyperlinks to a website to boost search engine visibility. Widespread Link building strategies are:
- Content Marketing
- Building functional tools
- Email outreach
- Broken link building
- Public relations
If you have been searching for the best Digital Marketing agency, the USA, to perform the best Link Building job, consider hiring Skylite Web.
We provide White Hat SEO services all around the USA to convey outstanding results in SEO.
Why are Links so Significant?
Back in the past, Search Engines like Yahoo! and Alta Vista were the dominant players, and they ranked their search results 100% based on the content on a web page.
And Now, Google!
The new Page Algorithm of Google changed the game. Instead of merely examining the content of a page, Google observed how many people linked to that page.
And they proved right! Nearly twenty years later, links are still the most excellent method to determine the quality of a web page. This is the reason why Backlink lingers Google’s go-to ranking signal.
Thanks to Google Update, that now focuses on link quality and not just link quantity. You might be wondering what high-quality link is, exactly. And how do I build them? That’s what we will read in this guide. Keep on reading to know more…
Chapter 2
How to discover High-quality Links?
Authority of the page
Is the page linking to you a Page Rank powerhouse? If yes, then it is going to have a significant impact on your rankings. In facts from the year of research, authority of the page linking to you matters more than any other factor. That’s because links from authoritative pages pass more power to your website. You can effortlessly verify a proxy indicator of PageRank.
Authority of the Site
A Link’s quality is also resolute by a domain’s sitewide authority. In stock, a link from a website will have much more significant impact than a link from a no-name blogger. While these links are tough to get, they well merit the attempt.
Relevancy of the site
When it comes to links, a site’s authority matters, for instance, let’s say you run a website about The Photo Booth. And you get a link from authoritative website about Unicycles. What that link still count? According to a discussion from ex-Googler, not really! In general, you want to get links from authority websites specifically, authority websites that are closely related to your site.
Link’s Position on the page
Is your link entrenched in a piece of content? Or is it buried in a page’s footer? Link’s position on a page is vital. Specifically, links stashed away in footers and sidebars aren’t worth nearly as much as links found spank in the middle of a web page’s body content. So, you want your links to appear within the main body of a web page.
Link Co-Occurrences
Co-occurrences are the words as well as phrases that emerge around your link. Google likely utilizes co-occurrences as “Baby Anchor Text” this makes cleverness if you think about it:
This text around your link also offers clues to what your page is about.
Is the Link coming from a guest post?
A few times ago, Google approached with the fact that Guest Blogging is done, but it’s just gotten too spammy!
Here are some reasons that can make guest posting spam:
- Someone is paid to circulate the post
- The guest post includes precise equivalent anchor text
- The website exists exclusively to publish guest posts
- The website is not related to yours
If you circulate an astonishing guest post on an authoritative, relevant site, that link can help you rank higher.
Chapter -3
How to obtain topmost links with Content Marketing?
Content is the key that unlocks astonishing backlinks, but merely publishing content is not going to land you any links. There are certain types of content work best for link building, and here are four types of content that tend to generate the most links:
- Visual assets-
Visual assets are:
- Images
- Diagrams
- Infographics
- Charts
- Other visual-oriented pieces of content
Why does it work?
Visuals are super easy to link. When you publish a chart on your website, you obtain a link anytime someone shares the map on their site.
- List Posts-
List Posts are defined as several tips, techniques, reasons, and myths or else just about anything.
Why does it work?
List posts embrace a ton value into digestible, bite-sized chunks. List posts generate more backlinks than other content formats, outperforming quizzes, videos and even infographics.
- Original Research and Data
Content that reveals new data from industry studies, surveys, or else original research.
Why does it work?
Statistics, as well as data, are highly-linkable, and when someone cites your data, they connect to you. These links add up quickly.
- In-Depth Decisive Guides
A complete resource that covers everything there is to know about a known topic.
Why does it work?
Ultimate channels pack an insane amount of information in one place. This makes your guide THE go-to resource for that topic.
Chapter 4
Understanding Black Hat Links
Black hat link building is easy to spot; if the links go adjacent to Google’s Webmaster guidelines, they are black hat!
What should you do in such cases?
That’s a choice which is up to you! We at Skylite Web, as the leading SEO Agency USA individually, don’t suggest black hat link building, but it’s up to you. Whether you are doing White Hat SEO or else Black Hat SEO, you need to know the penalties that Google Penalizes.
Google Penalty
An algorithm penalty that specifically aims websites that use spam link building methods to get a higher rank.
Tips to avoid it!
We recommend building white hat links. There is data to illustrate that you can Google Algorithm by diminishing exact match anchor text. The easiest way to avert Penalty is to avoid shady links.
What are Unnatural Links?
In Unnatural links or manual penalty Google will send you a message via the Google Search Console.
Tips to avoid it
The best way to avoid a manual penalty of Unnatural links is to have a squeaky-clean link profile.
Chapter- 5
Timely Proven Link Building Strategies
We have three best strategies for SEO link building in 2020. These strategies can help you build a lot of world-class backlinks. Let’s know them through a step-by-step guide…
Resource Page Link Building
- Find resource pages
- Size up the page
- Discover the best fit content
- Send the analyzed script
Broken Link Building
- Install any of the tools like Check My Link or LinkMiner
- Locate pages with many outbound links
- Check for Broken Links
- Email the website owner about their broken link
Advanced Link Building Tips
A quick list of advanced Link Building Strategies:
- Get natural links with Link retrieval
- Obtain Bonus links with the help of Reverse Image Search
- Send E-Mails in the Afternoon
- Create visualizations of Concepts, Ideas, and Strategies
- Watch and send out Feeler Emails before going for the close
- Get interviewed on podcasts
- Use Link Intersect to expose likely linkers
- Use Pre-curated catalogs of link targets
We hope this blog will be helpful for you to gain some knowledge of Link Building and its benefits. Add in the comment section if you want to add some more!
Finding it challenging to apply link building strategies according to new Google Update? Want Help? Go for a free consultation with Skylite Web. Get-in-touch with us at:
Phone- 1. 315.215.3565
Email- sales@skyliteweb.com
