Let’s face it! It’s 2019 and we all have a pretty good understanding of Social Media and how it works today, right? But what if we told you that Twitter has six different forms of communication networks and Facebook is more actively accessed on Fridays, do you still think that you are a Social Media champ?
Allow the best SEO Company in California – Skylite Web – to illustrate the true importance of Social Media Marketing and its services to ensure you stay on top of your sales, visitors, traffic, and growth of the brand game. Before exploring the importance of Social Media for businesses, let’s discuss first what and why social media for 2019’s businesses is a must to achieve entrepreneurial success.
What and Why in 2019’s Social Media Marketing for Businesses
Let’s go back to the drawing board. What is marketing? As highlighted previously, marketing is the activity and process for creating, communicating and delivering offerings that have value to customers. Now, look at social media marketing.
Social Media nowadays for businesses is all about building a brand and increases the brand’s visibility, through developing relationships and communicating with potential customers. The two seem to go hand-in-hand. But you may still be wondering, why social media is important for businesses to achieve entrepreneurial success in 2019?
Social Media channels are nowadays one of the fastest growing industries worldwide. With a projected 25% annual growth over the next 5-years, it’s definitely time to start investing in social media if you haven’t already.
Social Media & Social Media Channels
Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social media networking channels, all of which have a unique characteristic and purpose to serve.
Facebook: It’s the biggest and arguably the most powerful social media channel in the world at present with 1.55 billions of active monthly users. Regardless, if you are a startup or Fortune 500 company, you need to be on Facebook and start engaging with your consumers right away.
Twitter: Twitter is known as the ‘Active-In-the-Moment’ platform that boasts a respectful 255 million on an average active monthly user. Twitter is a perfect social media channel and a proven marketing tool for businesses that want to reach out to people and are ready for a reply. The key is to be quick and smart.
Instagram: It’s the social media channel that promotes visual images and videos designed for customers to post, share, comment, and engage through digital media. As the oldies say “a picture is worth a thousand words” – Instagram proves it for businesses!
LinkedIn: LinkedIn is regarded as the professional social media channel that largely focuses on B2B marketing rather than B2C.
YouTube, Google+ and Pinterest are some of the other social media channels that harshly miss out on the list. And then there’s Snapchat, the new-age social messaging app, who recently recorded 6 billion daily views.
What’s your take on any of the above social media channels? Are there any other sites you display your digital media and connect with consumers on? We’d love to know!
Social Media Marketing Strategy for Businesses
Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. At the best SEO Company in California – Skylite Web – we’ve created a social media marketing strategy checklist that should aid your online marketing operations.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
- Set Goals: Start big and work down. Do you need to increase customer loyalty?
- Know Your Target Audience: Don’t just use demographics but expand with psychographics
- Social Media: Decide on which social media platform will help you connect with your audience. Will this take the form of a blog, video, podcast etc?
- Social Network Strategy: Focus on a social media channel that adds value. Just because a social media network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
- Measurement and Testing: What does success mean to you? You need to constantly analyze your social media strategy to understand how effective it is. Engage with your audience; figure out what works and what doesn’t.
Benefits of Social Media Marketing for Entrepreneurial Success
For some businesses, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for others, who are still contemplating diving into the social marketing end, look no further than the following facts shared by the best SEO Company in California – Skylite Web.
Social Media Marketing increases your brand’s awareness undoubtedly. 78% of small businesses today use social media channels to attract new customers. Furthermore, 33% of customers have identified social media as to how they identify new brands products and services.
Social Media Marketing helps to validate your brand. Social Media presence of a business, when done correctly, tells customers that their brand is active and focused on thriving communication with consumers. Social Media Marketing has the power to increase customer loyalty as well. 71% consumers who received a quick response on social media would recommend the brand to others. 63% of customers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Contact us.
Get Your Social Media Marketing Plan Ready Today
What is your social media strategy for 2019 like? If you are struggling to put one together or to understand how to measure your ROI via Social Media Marketing; get in touch with the creative minds at Skylite Web – the best SEO Company in California and India.