Search engine optimization is a competitive, ever varying landscape that necessitates marketers to adapt fast. And the question comes how?? Yes, of course by hiring SEO company California optimizing specialist. We at Skylite Web, apply every updated agenda of Google to make your website rank faster and on the top in search engine.
Google changes its own algorithm up to 600 times every single year and according to the tweet of Google, it has been confirmed that each day, Google usually releases one or more changes. And we as the best and top SEO Company California optimizing specialist use every new updates that can upsurge your rankings as well as traffic. We offer organic traffic to be consistent and continue to improve. In today’s blog post, we will find the latest Google SEO updates and their criteria. So, let’s dive down to find more!
SEO new updates related to Hummingbird:
- Submission of meaning technology to billions of pages across the web
- Use of knowledge Graph facts to make sure better search results
- Easy recognition of keyword stuffing
- Effectiveness of Long-tail Keywords
For the SEO community, 2019 requires a better understanding of how people engage online in order to create meaningful content that optimistically impacts user experience as well as a site’s search engine visibility.
SEO’s will need to double-down in comprehending four key areas:-
- Structured data
Mobile Matters- is what new Google SEO updates says!!
The growth of mobile industry has not been overlooked by Google, who rolled out the mobile-first indexing in the 1st quarter of 2018.
This move depicts that Google is increasingly using the mobile version of your page for its crawling, indexing and ranking systems. SEO in 2019 will certainly put superior importance on optimizing pages for mobile crawlers. Sites that provide two versions of their content will continue to see a negative impact on their SERP. For leading digital marketers this means both mobile and desktop content should be equivalent. A MOBILE WEB PAGE becomes Google’s primary search engine index and digital marketers must ensure websites are well-coded and mobile responsive.
Content optimization through structured date!
The SERP (search engine results page), especially in terms of informational searches, is dominated by structured data and Schema: snippets of information that help Google comprehend the content of your page rather than guess the data. In 2019 SEO community will continue to investigate how to further optimize this feature, which is a valuable approach for e-commerce pages and business web pages especially as Schema option grow.
Here below listed are some types of information that can be added through structured data:
- Business name
- Contact details
- Aggregate rating
- Products and services
- Place or address
Structured data enables your website to be featured in Google’s Knowledge Graph.
Content and accessibility
If Google is giving priority to user-experience, then on-page optimization efforts are non-negotiable.
As we have seen how keyword density is no longer as impactful as before it was, especially with structured data playing a bigger role in search. Content as well as writing style will also be influenced by Semantic search with Google’s effort to identify the contextual meaning of the query that is asked by the visitor.
In 2019, expect content with more IMAGES, VIDEOS, and MUSIC embed. Google looks at user satisfaction and rich media is one method to improve online engagement.
Hope this post was helpful for you! If you want to know more about latest updates used by Skylite- leading SEO Company California specialist then visit our official website now!